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Olesija Saue and Evelin Org have compiled a real treasure box. A step-by-step journey towards getting to know your various aspects better will help the readers to be truly themselves. It also helps you in choosing the right goals and achieving them. The greatest value of the book lies in the one hundred practical tasks that, if you take time to think about them and do them, will surely help you in creating and developing your personal brand.
At the beginning of the 21st century, it was important that the journalist had your number in the phone memory so that you could comment on one or another event. Today, you can / must create events, messages and news and then purposefully feed them into the media. Be visible and interesting, tell your story about how YOU can help others succeed.
In today’s fast-changing world, learning by doing is playing an increasingly important role. The DNA of this book is definitely learning by knowing how to do and sharing valuable lessons. So the bike doesn’t have to be reinvented by the reader, just jump on the saddle and start riding. A good ride to all readers!
I have been dealing with personal branding for 10 years, keeping the topic quietly ticking in the outskirts of communications and public relations like a Shetland pony in a fancy horse enclosure. Interesting, insignificant, does not disturb anyone. When I started reading Olesija’s and Evelin’s book, I was fascinated from the very first chapter. God, how good it was! This first book is absolutely essential to anyone who wants to succeed in business.
Yes, the impact of a brand is difficult to measure. Yes, it may seem at times like a trivial thing to deal with. However, if you don’t deal with it consciously, it will still be there. And if you want your brand to stand out and be what you want it to be, then my recommendation is simple: buy the book, read it, apply the tips and reap the benefits, because there’s no question about the fact that the book you hold in your hand is practical and valuable.
The visually pleasing and engaging book expresses the ‘face’ of its authors. A clearly written study material with many examples serves as the Google Maps in today’s ever-changing business world, in the hands of entrepreneurs looking for or improving their identity. The future business landscape will be characterised by personal brands. It’s the story that matters and the person behind the story.
P.S. Social media can ignite or destroy your business – the user’s guide “The Brand Name You” is of great help for your success.
I have long been waiting for a book that offers not only a good reading but also invaluable practical experience. Extremely thorough and professional, yet easy to read and enjoy. As I was reading, it seemed like everything needed has been said in one book. I hope, of course, that this is not the case and that there will be more books by Evelin and Olesija. I also dare to say that this book is a must-have for anyone who signs their name under their work. The topic is so vital that it really does not matter whether you want a lot of attention or work quietly. You can’t get over or around the brand that has YOUR NAME.
So far, personal branding has seemed to me a completely strange topic. However, as I read the book, a number of observations struck me. The book confirmed my subconscious realization that the people you are interacting with create for themselves a whole picture or image of you. The book is for you if you are a trendsetter, opinion leader or just want the image others create of you to meet your expectations.
The book is packed with practical tips for creating the desired personal brand and is fun and easy to read. This will help you think through the values and messages you want to convey about yourself. Even if you are already familiar with personal branding and an active social media user, this book is worth reading – you will certainly find more thoughts and tips to use in conveying your ideas.
I wish you success in creating your own image! It’s definitely going to be very good, just the way you want it to be. You just have to be honest to yourself and others.
Olesija and Evelin have written a book that should be read by different audiences. Above all, those for whom it is important to manage their own image. Leaders, politicians, advisors – everyone who needs to be well understood. In an increasingly busy world, self-branding is a basic necessity, because as the classics say, life is spinning at high speeds. The more automatically we are perceived and understood, the more likely our actions will be noticed. The book is written in a practical and concrete manner. To the point. You can get ideas from here in a matter of hours. A full day is not needed.
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Our team has grown from two to over 15 people, as our agency has expanded and developed over the years. We are based in
New York, USA and our team come from all over the world.
For 15 years, sales and marketing has made Evelin’s eyes sparkle. She believes in lifelong learning and, in addition to a master’s degree in management and marketing, she is constantly developing herself in various fields. Her latest job was that of sales and marketing manager of Sokos Hotels Tallinn. About a year ago she decided to give up her job, leap into the unknown and be an entrepreneur. During the first year she started two companies. One of them, Your Brand Up Studio (www.brandup.ee) helps companies of various sizes succeed in sales and marketing. Its specific focus is on branding as well as on other new trends in marketing such as identity, content, experience marketing and service design. In addition, she has organised training seminars and consultations in these areas. Another company deals with Estonishing Stay guest apartments (www. estonishstay.ee) that are unique in Estonia. These apartments offer, on the one hand, the comfort of a luxury hotel, and on the other hand, the homely, warm feeling and the hospitality characteristic of the philosophy of Airbnb. Since Evelin has found that yoga is a good way for her to keep balance in her fast-paced life, she also organises the “Time for yourself” yoga retreats.
Olesija is the strategist and trainer at Goal Marketing (www.goal.ee). Olesija holds a master’s degree in international business management and has been involved in entrepreneurship in the B2B/B2C field for more than ten years. During the past five years she has consulted on and trained a large variety of Estonian and international companies, has been involved in personal branding of CEOs and managers, and assisted hundreds of companies to reach their goals with the help of social media. Her special passion is social sales, that is integrating the opportunities of social media into sales processes. Olesija believes that business takes place between people, not companies and focuses mostly on the active and conscious role of managers, owners and employees in social media-based marketing. The personalization of brands, or making them more human, and the branding of persons is her focus – making people stand out and attractively packaging their value proposition. She believes these are two sides of the same coin and focuses her strategies on marketing and social media.