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Peep Vain
Coach, public speaker, enterpreneur

Olesija Saue and Evelin Org have compiled a real treasure box. A step-by-step journey towards getting to know your various aspects better will help the readers to be truly themselves. It also helps you in choosing the right goals and achieving them. The greatest value of the book lies in the one hundred practical tasks that, if you take time to think about them and do them, will surely help you in creating and developing your personal brand.

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Mika Suksdorf
Uus Maa Real Estate Agency
CEO
In today’s world brands of corporations and individuals are a vital part in creating a successful business. Behind every business are people. Therefore, as a business owner, I need to make sure the brand promise of my company is conveyed every day by my people. This book “The Brand Named You” is a perfect, hands-on, step-by-step guide book for everybody who want to build their own brand. It is my goal to help Uus Maa people create their brands and this book help us every step of the way.
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Peep Aaviksoo
Executive Coach, PCC

At the beginning of the 21st century, it was important that the journalist had your number in the phone memory so that you could comment on one or another event. Today, you can / must create events, messages and news and then purposefully feed them into the media. Be visible and interesting, tell your story about how YOU can help others succeed.

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Kristel Voltenberg
Entrepreneur and passionate promoter of champagne culture

In today’s fast-changing world, learning by doing is playing an increasingly important role. The DNA of this book is definitely learning by knowing how to do and sharing valuable lessons. So the bike doesn’t have to be reinvented by the reader, just jump on the saddle and start riding. A good ride to all readers!

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Aune Past
Past and Partners
Communications expert, author, consultant

I have been dealing with personal branding for 10 years, keeping the topic quietly ticking in the outskirts of communications and public relations like a Shetland pony in a fancy horse enclosure. Interesting, insignificant, does not disturb anyone. When I started reading Olesija’s and Evelin’s book, I was fascinated from the very first chapter. God, how good it was! This first book is absolutely essential to anyone who wants to succeed in business.

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Timo Porval
Lavii marketing agency
Marketing expert

Yes, the impact of a brand is difficult to measure. Yes, it may seem at times like a trivial thing to deal with. However, if you don’t deal with it consciously, it will still be there. And if you want your brand to stand out and be what you want it to be, then my recommendation is simple: buy the book, read it, apply the tips and reap the benefits, because there’s no question about the fact that the book you hold in your hand is practical and valuable.

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Reet Härmat
Makeup artist, ‘beautyholic’, co-founder of the skin care brand Öli Organic Skincare

The visually pleasing and engaging book expresses the ‘face’ of its authors. A clearly written study material with many examples serves as the Google Maps in today’s ever-changing business world, in the hands of entrepreneurs looking for or improving their identity. The future business landscape will be characterised by personal brands. It’s the story that matters and the person behind the story.

P.S. Social media can ignite or destroy your business – the user’s guide “The Brand Name You” is of great help for your success.

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Kertti Viru
Head of Estonian Hairdressers’ Association

I have long been waiting for a book that offers not only a good reading but also invaluable practical experience. Extremely thorough and professional, yet easy to read and enjoy. As I was reading, it seemed like everything needed has been said in one book. I hope, of course, that this is not the case and that there will be more books by Evelin and Olesija. I also dare to say that this book is a must-have for anyone who signs their name under their work. The topic is so vital that it really does not matter whether you want a lot of attention or work quietly. You can’t get over or around the brand that has YOUR NAME.

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Karin Vinkel
Entrepreneur, investor, real estate developer

So far, personal branding has seemed to me a completely strange topic. However, as I read the book, a number of observations struck me. The book confirmed my subconscious realization that the people you are interacting with create for themselves a whole picture or image of you. The book is for you if you are a trendsetter, opinion leader or just want the image others create of you to meet your expectations.

The book is packed with practical tips for creating the desired personal brand and is fun and easy to read. This will help you think through the values and messages you want to convey about yourself. Even if you are already familiar with personal branding and an active social media user, this book is worth reading – you will certainly find more thoughts and tips to use in conveying your ideas.

I wish you success in creating your own image! It’s definitely going to be very good, just the way you want it to be. You just have to be honest to yourself and others.

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Ott Lumi
Meta Advisory
Partner

Olesija and Evelin have written a book that should be read by different audiences. Above all, those for whom it is important to manage their own image. Leaders, politicians, advisors – everyone who needs to be well understood. In an increasingly busy world, self-branding is a basic necessity, because as the classics say, life is spinning at high speeds. The more automatically we are perceived and understood, the more likely our actions will be noticed. The book is written in a practical and concrete manner. To the point. You can get ideas from here in a matter of hours. A full day is not needed.